REQUESTS TO “HOLD MY ORDER” IN THE SPECIAL INSTRUCTIONS AT CHECKOUT ALLOW YOU TO COMBINE MULTIPLE ORDERS THAT WERE PLACED ON DIFFERENT DATES AND SAVE ON SHIPPING. YOU MUST COMPLETE YOUR PURCHASE FOR THE REQUEST TO BE HONORED.

Cart (0)


Kawaii

The word kawaii has a long history. It dates back to the Heian Period (794-1185), the Golden Age of Japan. It’s said to have originated from the archaic word kaohayushi (顔映し), which described a face flushed red from embarrassment or guilt.

As the pronunciation of “kaohayushi” became kawayushi (かわゆし), its meaning changed, too. “Kawayushi” became a different word altogether, standing for a plethora of things: embarrassing, pitiable, vulnerable, small, cute, and lovable. The word eventually morphed into “kawaii,” with its present-day connotations of “cute” and “lovable” originating from the Muromachi Period (1336-1573).

Today, “kawaii” is commonly written in hiragana — all-Japanese characters — as かわいい, or in a combination of kanji (Chinese characters) and hiragana: 可愛い. It’s worth noting that those kanji characters also mean “cute” or “lovable” in Chinese; they literally mean “can be loved.” *courtesy of voyagin.com*

Basically, it's cute stuff. We're 100% sure there's a 99.9% possibility you'll like it.